Research 3: Exploring a new path of targeted poverty alleviation in the context of Internet plus - taking online live streaming as an example

Published in Shanxi Agricultural Economics,Issue 8, 2021, 2021

Recommended citation: None.

Title

Exploring a new path of targeted poverty alleviation in the context of Internet plus - taking online live streaming as an example

Time and Position

  • September 2020 - December 2021, Team project, Team members

Guidance Teacher

  • Rui Tan, Associate Professor, Anhui University of Finance and Economics

Project Introduction

Through survey questionnaires, data analysis, and literature review, this study analyzes the impact of online live streaming sales on promoting rural poverty alleviation, predicts its development trends, summarizes the problems and experiences that online live streaming sales have encountered on the road to poverty alleviation, and analyzes consumer attitudes and preferences towards poverty alleviation through surveys and other forms, helping products in rural poverty-stricken areas open up sales channels, To provide reference suggestions for consolidating the achievements of poverty alleviation in the future and comprehensively building a moderately prosperous society.

Responsibilities

  • Responsible for analyzing the current situation of combining live streaming sales with rural poverty alleviation and providing suggestions and measures;
  • Assist the team leader in completing the project paper writing task.

Result

  • Successfully completed the project completion work;
  • Published academic papers in Shanxi Agricultural Economics,Issue 8, 2021, Wenjing Guo, Zhenlong Ma, Xinguang Yan.